Featured Post

Half Essay Example For Students

Half Essay BrainedYour mind has different sides. Also, each has an unmistakably extraordinary path oflooking at the world. Do you underst...

Thursday, October 31, 2019

Application for admission middle school Essay Example | Topics and Well Written Essays - 250 words

Application for admission middle school - Essay Example One is the Doing the Right Thing Award given after I fed a quadriplegic student every day during lunch hour for one year. The second is Student of the Month awarded to me by teachers for assisting fellow students to excel in their homework. The third is Team Spirit Award scooped for helping fellow students to perform to their full potential through my encouragement. In addition to the above, I am a volunteer at the Humane Society and Food Panty and a member of my school’s Volunteering Committee. I am also an elected member of the Students Council and a teachers-elected Safety Patrol for 2 years. My teacher also has selected me to be helping young students in their performance during and after school. I believe that in Middle School I will offer these and more so as to improve the lives of others while excelling in my studies. Works cited Richards, Keith and Fox, James. Life. Little, Brown and Company, 2010.

Tuesday, October 29, 2019

Management Essay Example | Topics and Well Written Essays - 500 words - 19

Management - Essay Example en that every manager must discover because of the reality that â€Å"people are motivated by different things† (Berman, Bowman, West, & Wart, 2010, p. 182). Talking about motivation, the first thing that comes to mind is the two kinds of rewards, the extrinsic and intrinsic reward. Extrinsic reward is an outside motivation like monetary incentives while intrinsic reward is the motivation within the person like satisfaction and accomplishment. Yes, money is a motivator wherein organizations need to pay more if they want their people to do better job. This assumption is put forward by Frederick Taylor in the late 1800’s when he developed scientific management (Hoffman, 2006, p. 12). However, multiple theories have contradicted this assumption such as David McClelland’s Learned Needs Theory and Herzberg’s Motivation-Hygiene Theory. These are two content theories of motivation whose concept in intrinsic motivation is more intense than extrinsic. By combing th e powers of these theories, managers will create a highly motivated, highly engaged group of workers with high need for achievement. and affiliation (Puckett, 2004, p. 43). Managers must attempt to develop understanding on these different needs intrinsically so that jobs can be structured for satisfaction. On the other hand, Herzberg’s Motivation-Hygiene Theory is influenced by two set of factors, the motivator factors (intrinsic) and hygiene factors (extrinsic) (Puckett, 2004, p. 42). In this theory, Herzberg concluded that people are not only simply motivated by monetary incentives because job satisfaction is more attainable if people are rewarded with praise and recognition. He suggested that in order to motivate people, managers must take care of both the hygiene and motivator factors; however, hygiene factors should only be given adequately and more on the motivator factors because intrinsic motivation satisfied the higher-level of needs. This is what James Clifton, CEO of Gallup organization has been

Sunday, October 27, 2019

Impact Of Crm On Customer Satisfaction And Retention Management Essay

Impact Of Crm On Customer Satisfaction And Retention Management Essay 1. Introduction Customer relationship management (CRM) is a set of strategic practices and is a broadly used term that covers different functions and concepts of organisations in aspects of operational, collaborative and analytical frameworks (Ramsey, 2010). There are many benefits the company could derive upon implementation of CRM systems. These benefits are: customers-suppliers linkage, access, hassle-free communication, and reduction of implementation cycles, centralised and regularised systems upgrade, centralisation of maintenance and enhancement expertise and homogenisation of CRM technology (Kelly and Gillbert, 2003) (Harrington, 2008) (Taylor, 2004) (Hunter, 2009). Customer Relationship Management is a fresh and prominent business approach that has integrated permanently in the contemporary business management literature (Chen, 2003). It usually refers to business activities directed towards initiating, establishing, maintaining, and developing successful long-term relational exchanges (Sharma and Mittal, 2007). CRM not only impacts business performance but has an effect upon customers. It results in clients retention, satisfaction and loyalty (Smith, 2006). The benefits of customer retention and satisfaction are many, therefore companies eagerly tries to secure a significant customer base (Kumra, 2005). Information technology plays an important part in facilitating the link between CRM and customer retention. Company can utilize the combination of computers speed and storage capabilities along with the internet connectivity. This helps in providing a powerful linkage among several functions of the company (Ramsey, 2010). For companies of different sizes, different CRM systems are available which range from the simplest contact-management systems that focus on assisting individual salespeople to most complex enterprise-wide and cross-enterprise systems (Newby and Sherif, 2005). The basic function of the CRM systems is to connect the company with its customers and suppliers. CRM systems ensure that customers have a consistent experience across multiple sales channels (Han and Kim, 2003). It is vital for a company to successfully implement CRM system as an effective implementation assists the company in meeting the customer needs. It is the responsibility of the management to integrate the system in the company and train its staff to effectively work on the CRM systems (Zarali, 2009). It is aimed to explore these issues and the researcher will attempt to identify the impact of CRM systems on the overall marketing system of the company. 2. Research Question Determine how CRM systems can impact the customer loyalty and retention, and its effect on skills of employees and customers satisfaction? 3. Aim and Objectives The main aim of this dissertation is to study the value and importance of CRM systems in terms of customer satisfaction and retention. To achieve this aim following objectives are to be achieved: * To analyse the published literature on CRM and to identify related issues. * To assess the impact of CRM systems on customer satisfaction and retention. * To summarize all the literature and the findings and present them in customer satisfaction context. * To provide recommendations to the company. 4. Companys Profile The company selected for this dissertation is MobileNet, Ltd which is situated in the heart of Delhi, the capital of India. The company deals with providing mobile phone and network connections to individual customers as well as corporate clients. Along with the mobile products, it provides direct and indirect services related to handsets and network system. It started as a small company with few employees but gradually developed into a successful medium size enterprise. Reasons for the choice of selecting this company includes: Availability of appropriate data, personal contacts with the company management and previous job experience with the company. The other motives are ease to conduct research, less finance needed and time effectiveness. The company has recently adapted and implemented CRM systems within the company. This has improved its overall business transactions, activities and performance as well as increased profits. 5. Research Significance and Problem Identification Although CRM is an established concept in contemporary management studies, little has been focused upon impact of CRM systems on customer satisfaction. There are literally no studies available on it regarding Indian environment. Constantly changing environment and performance oriented industry are influencing the organizational structure and leading to increased reliance on staff and customer loyalty. CRM is basically a new concept in India. It needs time to improve and integrate other aspects into it. But this problem can be addressed by relating effectiveness of CRM systems on organizations marketing activities. This issue is now established as it affects the field of management in several ways. It is especially valuable for companies seeking better performance. 6. Hypothesis The company can satisfy its customers, attract new ones and retain existing ones by successfully and effectively implementing latest CRM system within the company. If appropriate system is implemented, it can prove beneficial and help the company to achieve its marketing objectives. 7. Rationale Companies tend to apply out-dated and inadequate systems that most of times doesnt work on their business situations. While doing so, they often ignore to adapt advanced CRM systems. In order to improve the customer satisfaction, companies need to adapt new ways that can impact overall customer loyalty as well as help to successfully retain existing customers. There are many other specific topics that can be explored regarding the application of CRM systems. There is need to increase the limited knowledge regarding the implications and effects of CRM systems. This study proposes to focus on marketing activities of the chosen company. The research rationale is to determine the benefits of CRM systems implementation in marketing.    8. Theoretical Framework The main aim of the dissertation is to investigate the impact of CRM systems and its implementation on customer satisfaction. In this research, the researcher will try to reveal the general customer behaviours in existence. This will also include the exploration on patterns of customer satisfaction, retention and loyalty. Prior to this, the researcher will try to present information on the recent CRM systems in use in marketing and to discover its importance. In addition, the paper will also seek to discuss the benefits and limitations of CRM systems in marketing and how it could possibly improve the overall performance and position of the company. Moreover, the research will also aspire to investigate customer information management which includes responses and relationships. The role of management in implementing and managing CRM system will also be critically analysed in this dissertation. Finally, the paper will aim to compare actual practices on organisations with benchmark prac tices. This research will specifically examine impact of CRM systems focusing on marketing issues by taking into account environmental and cultural requirements of the company. The researcher will compare the literature with case study of the company and conclude on the benefits of adapting CRM systems   9. Usefulness of the Research This research will consider all the relevant factors related to marketing theory of CRM. It can be useful for the company for comparison reasons with its own survey. It can be a guideline for the company to take improvement measures. Further it can be used by students for reference purposes. This research when completed can provide better understanding of the risks associated with implementation of CRM systems. From a broader sense, this paper can essentially contribute to corporate decision making. It may contribute to help students improve their learning skill regarding CRM systems and how it applies to customer satisfaction. This research can be an important management or information technology endeavour in the academia.    10. Knowledge Gaps and a Future Research Agenda Research questions which are needed to be addressed include: How important is the implementation of CRM systems in marketing activities of the organisations? What are the benefits and limitations of CRM systems in marketing? How does the implementation of CRM systems in marketing affect the general performance of the organisations? Is the implementation of CRM systems in marketing improved the current position of the organisations? What are the strategic planning activities does the CRM systems provide the organisations? How do CRM systems contribute to customer satisfaction and retention? In what ways do CRM systems contribute to customers loyalty? Does the implementation of CRM systems affect the supplier-buyer relationship? In what ways? 11. Research Methodology According to Kothari (2008), research is a systematic study for the collection of data and information to solve the problem or achieve an objective. Saunders et al. (2010) describe it as a rigorous activity that involves organized development and acquisition of knowledge. Kumar (2005) defines methodology as a focused investigation beyond generally available knowledge in order to obtain specific and detailed information which later provides analysis basis on the topic of enquiry. For this dissertation, the researcher will examine all the available research techniques. Only the appropriate research methods will be selected and the reasons for the made choices with justification will also be provided. Gantt chart will be applied to plan and coordinate dissertation tasks. It will also assist in presenting the research graphically (Bryman and Bell, 2007). Data would be carefully collected and would remain within the research scope (Saunders et al. 2010). The researcher will make sure that all the data gathered is reliable and valid. Both secondary and primary information collection methods will form the data collection structure for this dissertation. Both of these methods will include Qualitative and Quantitative data (Saunders et al. 2010). The researcher has decided to apply cost effective methods to obtain maximum information from the target population. Companys internal information will be researched along with external sources. External research sources inc lude catalogues, magazines, newspapers, technical publications and journals. In addition latest articles from renowned journals and contemporary marketing and management books will be consulted and reviewed to give a broader view (Kumar, 2005). According to Bryman and Bell (2007) interviews are one of the best ways for collecting relevant information from participants experiences. It is the most effective way to collect primary data. As planned, interviews will be conducted from the managers and employees to review their opinions. Questionnaires will also be used that will be distributed to randomly selected customers. Questionnaires can be effective for the collection of data that can be later quantified using appropriate scales (Kothari, 2008). The researcher can easily circulate the questionnaire. It is also the cheapest method of communication with fastest response rate. Questionnaire can target huge base of customers. It also minimises the risk of losing the answers (Saunders et al. 2007). Multi-method/mixed-method technique (triangulation) will be applied. This technique focuses on combining quantitative and qualitative data to achieve the goals. All the collected information will be analysed on Microsoft Word 2010 Br yman and Bell, 2007). Both managers of the company will be interviewed; randomly selected few employees for interviews and randomly selected customers will be selected. The reason for selecting managers is quite forward as they can provide enough information on companys management of CRM system and related issues. Employees are selected to discuss their views on impact of CRM on their performance and satisfaction. It will be difficult to question every customer so the researcher will try to distribute questionnaire to as many people as possible so that the enough data can be collected to represent the whole population. 12. Limitation Limitation would arise as the research will progress. It may include management and employee or even customer bias, unavailability of essential data, ineffective time and resource allocation, etc. It is a natural limitation that information cannot be gathered from all the sources; therefore sampling will be done randomly. Not all sources can be searched; therefore Bells six point parameter will be applied to minimize sources and avoid collecting irrelevant data. 13. Time Scale Chart Task Date (Start) Date (Finish) Time Estimated Research Proposal Research Findings Literature Review Research Methodology Findings and Analysis Drafting and Submission 14. Summary of the Research Chapter 1 is introduction. The researchs overview will be laid out in this section. Aim and Objectives will be included along with the hypothesis and rationale. Research significance and usefulness will be explained as well as theoretical framework. In the end of this section knowledge gaps and research agenda will also be emphasized, before finally providing the research layout. Chapter 2 of dissertation is literature review which comprises almost half of the dissertation. Latest issues related to CRM will be discussed and critically analysed. This section will be divided into sub-topics of important subjects. The impact of CRM system, its adaption and implementation, its importance for customer satisfaction and retention, the role of management and employees and other important issues will be critically analysed. Several authors views will be considered and will be linked to CRM. Debate on important CRM issues and arguments presented by different scholars will also be provided. Chapter 3 reviews the methodology of the research. Selected research methods and techniques will be explained as well as research approaches will be clearly defined. All this will be clarified with justification. The researcher will clearly describe the benefits of using chosen methods to validate the research. It will be ensured to examine the research process in detail as well as to assess the limitations and constraints faced. Information about sampling method and data analysis tools will also be provided. By conducting research, the researcher will try to examine the importance of CRM system for customer satisfaction. Chapter 4 is the analysis of the gathered data which will partially be graphical presented. Findings of the research and analysis of the data collected will be combined for this section of the dissertation. The researcher will critically analyse results from interviews and questionnaires. Chapter 5 summarises all the literature and data to research conclusion. Recommendations will be proposed to the company in this section.

Friday, October 25, 2019

An Indian Remembers :: essays papers

An Indian Remembers This paper is an attempt to discuss the biography of Mary Englund’s An Indian Remembers based on her childhood experiences in a Christian European convent. Her story starts from the day she is taken away from her family to be civilized in a distant residential school. Englund’s experience in the school could be described as European way of civilizing the young native people that includes compulsory assimilation, segregation, control and racism. The concept of civilization is perceived to be for the best interest of the Indian community, or at least this is what it seems to appear like. Thus, this paper will tackle the issues of methods used to civilize the Natives and its effects on Englund’s personality and mentality as well as the real purpose behind civilization. Is it really for the best interest of the Indian people or is it a form of exploitation of the Natives to benefit the European colonialists? Assimilation is one form used to civilize the native children. This seems to put Englund to a lot of curiosity eventually to confusions. On her first day in Mission, Englund learns about the assimilation policy implemented by the convent which draws out her curiosity about its purpose. In her experience, she learns that boys and girls live in separate buildings and wonders why. She appears curious and thus questions a lot but she gets no decent answer to satisfy her curiosity. Englund also observes girls being divided in groups to certain tables during meals and girls are assigned to different jobs, some goes to the dormitory while others to kitchen or classrooms. Again, she does not seem to understand the purpose of these procedures. This explains her ignorance about the system of a Christian convent. Anyhow, she seems to let go of her curiosity and simply accept it as a form of instruction she ought to follow with no question asked. With all these curiosities, she has possibly dev eloped a sense of confusion on why things are done in these manners. Another form used by the school is by segregation. Through this, Englund seems to suffer from isolation. Englund recalls when a priest takes her from her family (430). While she is expected to feel sad leaving her mother, she seems to feel nothing but excitement. She says that â€Å"We were left alone so many times we never had the tendency to say, ‘Well, I’m sorry I’m going to go away and leave my mother’ because we were alone most of the time.

Thursday, October 24, 2019

The Last Rajah Ratan Tata Case Analysis

Ratan Tata – a living legacy responsible for the eminence of the largest conglomerate, Tata Group in India. The Tata Group is usurping global existence rapidly, with ownership of organizations in almost every major international market. It vested a combined market capitalization of more than $32 billion in a diversified range of operations, including consumer products, energy, engineering, information systems, communications, consultancy services and materials (Dobbs and Gupta 2009).SOURCE PROBLEMThe liberalization for India’s economy in the 1990s (Pawan 2001), coupled with the bold yet accurate foresight of Ratan Tata had a part to play. Despite Tata Group’s exceeding achievements in gaining meaningful presence geographically, uncertainty lurks ahead. McClearn (2005, 49-53) wrote that the information technology powerhouse requires at least a trillion dollars on infrastructure investments to overcome poverty. The underdevelopment fundamentals of the countryâ€⠄¢s facilities may deter the furtherance of Tata Group locally. Ratan Tata admitted to another imminent problem – the lack of a suitable successor for his position. Tata Group will be deprived of an able leader to help the organization in soaring greater heights (Luthans and Doh 2009).SECONDARY PROBLEMS1. Short Term a. Difficulty in Talent Development and its retention: The case study revealed a few looming issues that may result in the downfall of this mega-group. The unsatisfactory working environment, together with the high income disparity has compelled locals to leave for greener pastures  overseas (Murray 2008). There is constant pressure as Doh et.al. (2011, 85-100) had stressed, the incumbent to have a committed team of leaders that addresses talent development and its retention in Tata’s business strategy.b. Struggles with owning Corus: The acquisition of Corus has burdened Tata Steel with $7.4 billion of debts. To worsen the matter, the Trade Union represen ting Corus workers wanted the new management to pump in a further $600 million for assurance of their livelihoods. To execute social responsibility over the workers or for the betterment of the whole business, Tata Steel surely has a tough decision to make (Luthans and Doh 2009).c. Procurement of Jaguar and Land Rovers – wrong move : Tata Motors may rack up more losses than profits with the buying of Jaguar and Land Rovers from Ford in 2008. The instant stardom that Tata Motors enjoyed due to a rise in prestige was nothing compared to the mammoth loss that both automobile brands had incurred – $510 million in 10 months since their acquirement. The real challenge is its sustainability in the next two years, while waiting for an upward stir in the premium segment (Srivastava 2009).2. Long Term a. Slimming down of the Group’s business: The diversification of Tata Group’s businesses has grown too wide, losing focus on the core industries that are actual profi t churning. Ratan Tata has failed to streamline its existing 100 business involvement to just 12 during his stint (Luthans and Doh 2009). As the baton of leadership passes on, the new successor will shoulder this heavy avocation on top of his portfolio.5. ANALYSISThe tight labour market and intensification of the mergers and acquisitions have brought many talented employees to the driver’s seat. Bidarka and Ajay (2008, 72,74) explained on the reality of a talent crunch in India, which will directly impact the total workforce of Tata Group since  90% of its employees are locals (Tata Sons Ltd 2012). To aggravate the situation further, Gupta (2011) reported on the extreme poor working conditions in Jamshedpur that may subject the 20,000 workers and 700,000 residents into considerable health hazard. Employees will avoid negativity at all costs and look for better opportunities elsewhere.Since acquisition of Corus took place in 2006, Tata Steel was pressured under the aftermath of the recession concurrently. The steel production in UK has hit rock-bottom for years because of the volatile demands from user industries such as automobiles, consumers’ durables and capital goods (Gopalakrishnan 2011). The high operational cost in UK marginalized the profit yielding which made recovery more precarious. Guarantees of jobs for workers in UK are impossible, with themselves in hot soup.Tata Motors has a long-standing reputation for truck-making, but are new to continental car-makes. Many dealers ponder if the Indian manufacturer could uphold the quality and reliability associated with the brands, and more essentially, revive the ‘already tarnished’ repute due to complaints of land rovers in Britain (Luthans and Doh 2009). Nonetheless, even if Tata Motors was prepared to propel its whole business strategy to an extravagant sphere, justice cannot be done to the two brands. SUVs have lost its novelty among consumers, resulting in a drastic drop in demand. Bad economy has stagnated the desire in owning premier-line cars, putting Tata Motors at tough spot (Srivastava 2009).Ratan Tata believes in not putting all eggs into a basket when it comes to investment of businesses, but loses his head when the intention of rapid international growth overtakes his rationality. His over-diversification has resulted in causalities such as absorbing substantial amount of debts and employment resentment due to downsizing (Luthans and Doh 2009). Such unfavourable circumstances can be mitigated with better management and putting himself ahead of the curve.Getting ahead of the curve means envisioning what the future may hold, and that requires a degree of courage. Mr. Cyprus Mistry, the deemed ‘dark  horse’ took everyone by surprise when Ratan Tata appointed him to takeover his reins in December 2012 (Udas 2011). Though Ratan Tata sang full praises of Mr. Mistry, analysts remained conservative. Corporate watchers are skeptical abou t this new successor’s leadership capabilities as little was known about him (BBC News 2011). Afterall, he was appointed to lead the group out of the economic slowdown and debts.If Tata Group is the only organization in India in debts, it is obviously an understatement. Goyal (2011) revealed that India’s public debt has made up 70% of her gross domestic product. Apparently, borrowing was made for the development of infrastructure to bring Indians out of their financial scarcity. What had hindered the progress was the mindset deeply embedded in most Indians, asking ‘why’ instead of ‘why not’. The nation’s mentality had created intolerance for laziness, for shoddy products and for open corruption (Rajan 2005). Tata Group will need to bite the nail in order to flourish its business in its home ground.6. CRITERIA OF EVALUATION: GOALS AND TIME FRAME Upon establishment of problems that Tata Group encounter, a framework of the goals and timeli ne is proposed to help the management forecast the future of the mega-group:7. ALTERNATIVES To illustrate the above criteria of evaluation, the strategy statements (S1 to S4) are crafted to assist the management in formulating sound plans to rectify the identified problems:S1: Tata Group should follow a sound business plan which addresses talent development, retention and occupational health safety of employees.S2: Tata Group’s strategy for the next three years is to increase the local presence and revenue in India by 20% at the end of the third year, by breaking the vicious cycle of the detrimental attitudes displayed by Indians.S3: Tata Group’s strategy for the next three years is to concentrate on the three highest earning holdings: Tata Motors, Tata Steel and Tata Consultancy Services, helping them to recover from their debts as soon as possible and escalate the overall group’s international revenue by 40% at the end of the third year.S4: Mr Cyprus Mistry sh ould reduce the number of under-performing industries that Tata Group is investing by 10 every year. During the whole course of downsizing, he should refrain from diversifying into other businesses that will subject the organization to more debts.8. RECOMMENDATIONS AND JUSTIFICATIONSa. Managing and retaining talents: These intangible skills of the workers are hard to retain and are important in maintaining the financial health of any organization (Katz 2000). Therefore Tata Group needs to address the needs of talent at all levels of the organization. It can offer the frontline staff and technical specialists with a rise in wage rate. The increase as proposed in the earlier section may not be significant to Tata Group in terms of amount, but can provide a lot more to the lower-income families in India (Guthridge et. al. 2008).While the middle executives to top management are driven by monetary returns, other factor such as training and development and welfare package may affect their staying power. By sending staff to upgrade their skills relevant to their jobs and re-deploying the senior staff to train the inexperienced are ways to show that the organization values their employees. By insuring all employees with necessary health care benefits and providing a safe, conducive working environment shows that the organization cares their employees. The two methods adopted side-by-side by Tata Group will keep employee satisfaction high because it enables employees to expand their capabilities and grow within an organization. Retaining of employees is expected (D’Amico 2008).b. Putting the wrong moves right: If the group desires to attain S3 and S4, the wrong moves earlier must be reversed to turn the tables around. The gradual reduction of the businesses focus is related to the concentration in the three key holdings to the  group’s empire. With less distraction in other areas, Mr. Mistry can consolidate the available cash-flow, coupled with soft loa ns from the European Banks to help make room for the manufacture of Nanos, an economical car costing less than $3,000 that spawn a craze in India and the Western continents in 2010. The new launch is projected to capture the India and overseas market gradually, providing an anchor for steady earnings while re-paying the existing debts incurred by Jaguar and Land Rovers (Srivastava 2009).c. Government Intervention: Tata Group’s livelihood in India is grim, unless a total reformation takes place in India. The whole situation is not hopeless with more and more younger individuals being educated in comparison with the older generations. They, freed from past baggage, tend to be more tolerant of competition and open. Complementing with the moral ethics and skills learned in schools, there is a hope for Tata Group to expand locally without human capital as the obstacle (Rajan 2005).9. IMPLEMENTATION, CONTROL AND FOLLOW-UPBelow is a step-by-step illustration on the proposed strategi es, with the limitations, follow-up actions and contingency plans highlighted: a. Managing and retaining talents:Steps: 1. Increase wage rates at a $0.25/hr every year for a period of 3 years. 2. Send middle to top management for work-related enrichment courses that empower them with more knowledge to handle difficult problems. 3. Group Insurance schemes to be introduced across the board, with better health benefits for workers who are consistently exposed to bad working conditions. 4. Deployment of senior staff to train inexperienced employees to cut down on unnecessary downsizing.Limitations:– Interference of Trade Unions. – Better alternatives available for the same positions at overseas. Follow-Up: To see if the objectives set in the earlier framework has been  met under Contributions to Employees after implementing the strategy for a three-year period. Contingency plan: Outsourcing of jobs to other nationalities like Cambodia or Laos where labour cost is compara tively low (Kei 2011).b. Putting the wrong moves right: Steps: 1. Dump under-performing industries gradually, prefably 10 per year. 2. Micro-manage instead of macro-managing by concentrating the fund usage to expand or sustain the three key holdings. 3. Due to the uncrowded market of economical cars in India and overseas, make and deliver as many Nanos as possible to increase market share geographically. 4. Refrain from new investments in untapped business.Limitation: – Emergence of other competitors with similar car-make. – Wrong judgment by Mr. Mistry to wind-up possible profit churning business. Follow-Up: To see if the objectives set in the earlier framework has been met under Total Revenue Locally, Total Revenue Overseas, Streamlining the business and Debts Incurred. Contingency plan: To engage market research analysts to assess on the profitability of its existing business before any decision of closure is made.c. Government Intervention: It is unlikely to draw t he implementation steps for this strategy as it is beyond the control of Tata Group.10. CONCLUSION Tata Group’s survival over a century is not by sheer luck. Ratan Tata has made an imperative difference by elevating the whole group to higher grounds locally and worldwide. Whether Mr. Mistry can carry on the legacy left behind by Tata himself, it is still premature to tell at this stage.

Wednesday, October 23, 2019

Bilingual Education Argumentive Essay Essay

The United States is a diverse country of many different races and languages. Even though many languages are spoken in the United States, English is the preferred language in the United States. Speaking English in America is the key to success. Without English, acquiring employment is almost impossible. More and more immigrants are attracted to the U.S every year, and the populations of immigrants, which do not know the American culture, continue to rise. This population must be assimilated into the United States in order for the population to find employment and function in the United States. Assimilation is the process by which an outsider becomes part of a new community by adopting its language and customs. Public schools are a vital place where the country’s customs, language, and culture, in general, can be taught. According to Ginsburg, ever since the 1960’s young immigrants and U.S born children, of immigrant parents, were sent to public schools with little to no understanding of the English language. These students were forced to â€Å"sink or swim.† The public school offered no help to LEP students. LEP (limited English proficiency) is term used to describe students whose level English language is low. As a result, many of these students began to drop out, but finally in 1968, the federal government passed the Bilingual Act which paid special attention to students whose native language was not English. This provided special funding to create and maintain bilingual education programs. The goal bilingual education is to teach English more efficiently to students, with low English proficiency, protect students’ self-esteem, increase their academic performance, and lowering dropout rates. In bilingual education, LEP students are taught subjects such as math, history, and science in their native tongue, while the LEP students take classes to learn English, and once a student shows increasing proficiency in English they are put into main-stream â€Å"English-only† (â€Å"Bilingual Education†). There have been many controversies whether or not the bilingual education programs are achieving their goal. Bilingual education programs should not be allowed as a way to teach English to students with low English proficiency because the programs segregate students based on their native language, are too costly, and are poorly  maintained. Bilingual Education programs segregate students based on their native language. These students are isolated away from other cultures and different perspectives for many years. This assimilates students slowly into mainstream English classes. While bilingual classes segregate students by their primary language, English immersion brings them all together to learn a common language, with the common goal of quickly entering mainstream classes. Speaking English is vital for communication and success in the U.S. The sooner a student understands and communicates in English the sooner they will transition into mainstream English, and the more successful the student will become, which will increase their self-esteem According to Ginsburg many students stay up to six years in these programs and still are low in English proficiency once they complete the program (Ginsburg). Bilingual education programs are too costly to maintain. Students are taking too long to learn English in bilingual education programs. According to â€Å"Bilingual Education,† A scientist named Christine Roswell found that there is little evidence that bilingual education is working, and he determined, from 78% of his studies, that student in bilingual education programs only do as well, or even worse, than LEP students in English immersion type programs or no programs at all. Also Roswell determined that English Immersion programs are a more affordabl e way to teach English. Some teachers are delaying the student’s education in order to receive more money. Most bilingual education programs persist because teachers and school districts receive more federal and state money if they maintain those programs and keep high numbers of students enrolled. Spanish speaking teaches can receive up to $5,000 in bonuses a year (â€Å"Bilingual Education†). In bilingual education, students are taking longer to transition to mainstream â€Å"English-only† classes. Bilingual education programs are poorly maintained. English immersion is a better solution to teaching English than bilingual education. Many LEP students often feel stressed out and frustrated in mainstream classes, which causes them to dropout. According to Clouthier, dropout rates among Hispanics, who speak Spanish, have not improved in the past 25 years that bilingual education programs started. Clearly bilingual education has not help students with frustration and stress or decreased dropout rates. Students learn English with less proficiency and more slowly in bilingual ed ucation  programs. Proponents claim that proficiently teaching a students’ native language first and then teaching English as a second language helps students in the long run, but according to Clouthier, The National Academy of Sciences reviewed 30 years of bilingual research and found no negative effects from teaching reading and writing in English, without first teaching proficiency in a students’ primary language. In bilingual education students take five to seven years to assimilate students; because the program believes that teaching the students, whose native language is not English, their culture values, languages, and customs, when the students’ parents should teach them their heritage (Clouthier). On the other hand, supporters of bilingual education believe that effective bilingual education helps students, for whom English is not their native language, to assimilate into main stream America. Supports say that the controversy is actually rooted in the misunderstanding and misapplication of how language is learned and taught. According to Stokely, students must first learn proficiently their first native language and then learn English as their second language. Supporters say that bilingual education programs enable non-English speaking students to learn English without losing learning time in other academic subjects. Supporters say that the reason some bilingual education programs are ineffective is because they are poorly maintained by the federal government and finding a bilingual teacher is very rare (Stokely). To conclude, bilingual education should not be allowed as a way to teach English students, which have a low proficiency in English, because bilingual education programs segregate students, are too costly, and are poorly maintained. Bilingual education segregates students from other peers based on their native language which cause slower assimilation. Since students are learning English at a slower pace which more funding is needed for these programs to run, and some teachers intentionally keep students longer these programs for the money, which makes these programs too costly. Most bilingual education programs are poorly maintained because these programs have not decreased the student dropout rate. English immersion is a better solution to bilingual education because it’s more affordable and joins students to learn one language. Works Cited â€Å"Bilingual Education.† Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 15 Feb. 2005. Web. 16 Oct. 2013. . Clouthier, Kris. â€Å"Point: English Immersion: Creating Equal Opportunity For Immigrant Students.† Points Of View: Bilingual Education (2013): 5. Points of View Reference Center. Web. 16 Oct. 2013. Ginsburg, Jill. â€Å"Bilingual Education: An Overview.† Points Of View: Bilingual Education (2013): 1. Points of View Reference Center. Web. 16 Oct. 2013. Stokely, Anne. â€Å"Counterpoint: The Benefits Of Bilingual Education.† Points Of View: Bilingual Education (2013): 6. Points of View Reference Center. Web. 16 Oct. 2013.